Product & commercial management
Identify assortment opportunities, plan buying and manage pricing, promotions and inventory with commercial insight.
Assortment · Buying · Pricing · Inventory

ADOLFO ARANDA · FASHION & RETAIL CONSULTANCY
I help fashion and retail businesses improve their product management, operations and performance, bringing sustainability into everyday business decisions.
Discover how I can help↗Leadership experience. Personal commitment. Business insight.

01 / HOW I CAN HELP
Connecting what customers buy with what the business needs. An integrated view of product, operations, profitability and sustainability.
Identify assortment opportunities, plan buying and manage pricing, promotions and inventory with commercial insight.
Assortment · Buying · Pricing · Inventory
Connect commercial decisions with margin, cash flow and business objectives. Anticipate performance gaps and assess alternative courses of action.
Margin · Forecasting · Working capital
Improve sourcing, procurement, logistics and store processes to meet the needs of the business more effectively.
Sourcing · Procurement · Logistics · Stores
Identify practical applications of artificial intelligence to analyse information, streamline tasks and support day-to-day decisions.
Analysis · Scenarios · Automation
Integrate sustainability into business management: reduce surplus stock, explore textile reuse and recycling options, and assess the financial viability of circular business projects.
Surplus stock · Circularity · Textile recycling · Viability
02 / ABOUT ME

I founded Rotvasse to support fashion and retail businesses with a broad business perspective and personal involvement in every project.
I spent 25 years at Inditex, including 14 as CFO of Pull&Bear. I also held management control leadership roles at Pull&Bear and, earlier, at Cenco (Eroski), and served on the boards of several Inditex Group companies.
As CFO of The PostFiber, a post-consumer textile recycling company, I worked on the financial management and funding of an industrial circular economy project. This experience connects sustainability, operations and financial viability.
My work spans strategy, product, supply chain, expansion, operations, finance and technology. I combine analysis with practical applications of AI to help teams make better decisions and put change into practice.
I hold a degree in Economics and an International Executive Master’s (IXMBA) from Instituto de Empresa. I previously taught at UDC (Universidade da Coruña) and currently teach at EFBS in Oleiros.
03 / HOW I WORK
Listen to the team, analyse the information and understand the key challenges.
Identify opportunities and work together to define a clear, achievable action plan.
Work alongside the team on implementation, review progress and adjust decisions.
04 / LET’S TALK
The first step is to understand your challenges and where I can help.
Connect with me on LinkedInadolfoaranda@rotvasse.com